Lothery & Associates

The Internet is “Changing”…Are You Ready?

Do you have an APP for that?

What are you doing to prepare for the next information revolution?  Experts are predicting that global internet consumption on mobile devices will surpass the same activity on PCs. (Advertising Age, S. Rubel 7.12.10)  So what does that mean for all of the work and effort you’ve been putting into updating your web content, and boosting your website, and engaging your consumer via social media?

Hold on to something, because you’re not going to like the answer!  Since mobile phone users cannot multitask, by way of programs and apps, you need to make sure YOURS grabs them, grips them and holds them for as long as possible.  If your app is too complicated, difficult to use, or not entertaining enough, they’re off and surfing to the next spot.

With hundreds of channels on tv, hundreds on satellite radio, millions of websites, downloads, apps, music, and add in longer work days because people are always connected electronically to their office, they are spending less and less time on any one thing.  No one reads full newspapers, magazines, or even watches television from start to finish anymore.  Bits and pieces are all they have time for.

Quick Tips for Keeping Up With and Getting Ahead of the Curve:

  • Media Interviews: Lead with your best stuff.  Practice and prepare your messages well in advance so you can be short and to the point.
  • Presentations: Lead with sexy and keep adding something new, no less than every 7 minutes, to keep your audience engaged.
  • Job Interviews: Connect early and often, always connect your experience to the job you want.
  • Social Media: Short tight useful information for each blurb you put out.
  • Apps: Keep it simple, interesting and interactive.
  • Apps: It’s listed twice, because you may need multiples. Don’t hit everyone with one app. Customize and tailor them to your audiences.
  • Websites: Interactive front page will help them make it to the next page.

So to answer the title of this post: Yes, I am developing several apps for that!  Presentation, media or job interview, and interpersonal communication in general.  The first will be out in a couple of months. Nothing ever beats in-person coaching, but in today’s high-tech, fast-paced, over-scheduled society, an app could help you in between your visits with me.

 

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