Lothery & Associates

Storm Survival Tips: Social Media Saves the Day!

Still waiting for a reason to get on the social media bandwagon? How about the latest storm that crippled the Washington, DC metropolitan area this past weekend?

More than a million people lost power and hundreds of businesses, schools, and government agencies had to shutdown for the first business day afterwards. Rest assured, a week from now, there will be studies about revenue in the retail business and the winners and losers in the storm. Without question, those who utilize social media to stay connected and let you know they’re still out there, will emerge on top. Moments of crisis are the optimimum times to build or strengthen relationships, and demonstrate how you are the reliable choice.

In every media training or presentation training workshop that we do, we always incorporate the most relevant tips with regards to using social media to support your efforts. Today is no different. If you live here, or maybe Colorado with the wildfires, or anyplace else where Mother Nature has decided to have her own way with the environment, here are some suggestions to get/stay connected. Tell them:

  • You’re open
  • Your hours
  • Anything you have to help them in the crisis
  • Your atmosphere
  • How many people are there now
  • What are you doing differently just because of this crisis
  • Are there any specials or deals

Remember, the social media outlets are different, so use them wisely. On Twitter, tweet early and often. Don’t be afraid to repeat, since you have to be seen at just the right moment. Remember that Twitter and LinkedIn have separated, so you might need to logon to the other to share again. On facebook show a great picture of the day and some of the messages above. With Tumblr you can post pictures, videos and deals. Join or start a conversation in Pinterest and see who shows up!

If the above suggestions sound like another language to you, don’t worry. Take your time and you’ll get through it, or you can call us, and we can help! The right message and the right outlet can help keep your business out of the dark and into the black.

Good luck!

 

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