Monday, April 29th, 2013
How Future NBA Rookies are Making Themselves Marketable
Spring is an exciting time for basketball. March Madness is behind us, the NBA playoffs are in full swing, and sports analysts are tweaking their draft prospect lists as they predict who will go in the top 10. Scouts, coaches, team owners, sponsors and players are all looking for the same thing: Who can make me the most money? Be it ticket sales, product sales or contract value, each of the above has one eye on the game and the other on their bottom line.
Some players are focusing on getting draft ready to give their draft stock one last bump. They want the best rookie deal they can land with a team that will not only allow, but will help, them to shine. The really smart and ambitious players are focusing on their total profile, hoping to make as much off the court as on.
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