The Lothery Blog
Tuesday, February 7th, 2012
It’s Halftime…Are You Ready?
How many times have you started a presentation or interview and thought, “gosh, I wish I had a better start?” Have you started down a line of ideas and then lost your train of thought mid-sentence and hoped for the hail Mary idea to get you back on track? If so, you’re not alone!
As an enormous sports fan and former physical athlete who still feels she has some sports psychology still left in her, I found myself thoroughly inspired by the message in the Chrysler Super Bowl ad narrated by Clint Eastwood. The concept that halftime can be a game changer, and if you persevere you can get through any tough time was a powerful message of both strength and hope. The same holds true whether you’re out on the gridiron, making your winning putt on the golf course, shooting the buzzer beater basket, or standing in front of an audience hoping to sway, motivate, inspire or move them to follow your lead.
Tuesday, January 3rd, 2012
Words that May Hurt Your Image
I recently read an article highlighting 10 words that people commonly mispronounce that can make an individual appear less intelligent, professional and polished. There were some great words on that list, but I thought a few needed to be added, so I’m taking to the blog to share my thoughts to reinforce some, and introduce a few others.
Tuesday, December 27th, 2011
Merry Christmas! Or is it?
Happy Chanukah? Merry Christmas? Happy Kwanzaa? Happy Holidays! What are we supposed to say in this time of year? The easy one is coming up…Happy New Year! As for the rest, we can debate that ad nauseum. I’ve decided to venture away from strictly communication tips this time, and work a little cross cultural communication into the blog.
Tuesday, November 1st, 2011
Campaign Crisis Communications
In light of the latest “buzz” plaguing the Cain Campaign, I’m inspired to do a quick tutorial about political crisis communications. This is not because I support one candidate over another, but rather, as someone who values the importance of …
Tuesday, September 27th, 2011
Winning Webinars
Planes, trains and automobiles, we’re all getting tired of traveling for every meeting and workshop, so webinars and teleconferences are becoming more common. I, myself lead a webinar this afternoon for the Association of Women in Communications on media interview preparation. We focused specifically, on ambush, walk and talk, and impromptu interviews. You know the kind of interviews where someone stops you on the street, or throws a camera in your face just after you walk off stage from making a speech, or leave a hearing room when testifying in front of lawmakers. Whatever the scenario, if you’re a newsmaker, there’s no such thing as an ambush or impromptu interview. Be ready at all times.