Lothery & Associates

General Communication

Media Training

Make the most of your 15 seconds of fame, and ace your next media interview! This is an interactive workshop using video examples of what and what not to do, hands-on experiences with practice interviews, strategic and tactical tips, body language analysis, preparation techniques and help with delivery skills. We can simulate any media scenario to make sure your experience is as close to real life as possible. In this training session you will learn to:

• Craft a message that enhances your corporate or personal image
• Plan your strategy for media coverage
• Look and sound your best on camera and in print
• Stay on message
• Deal with and reduce on-camera anxiety

Sports Talkers Media Training

For our sports clients we continue to offer our Sports Talkers workshops. These sessions are designed to meet individual and team media training needs, including breakout sessions for coaches and high profile players. In this training session participants will be able to:

• Speak with media with greater comfort and confidence
• Understand reporter expectations for Media Day
• Assess their own social media profiles to comply with school and team guidelines
• Craft memorable go-to messages for their career highs and lows and team performance

Executive Communication/Presentation

Have you just received a promotion giving you greater visibility and responsibility? Are you trying to inspire your team or organization through a change initiative? Or, are you looking for a way to spruce up the presentation you’ve been giving for months? Through this interactive workshop that includes practice opportunities, tips on delivery skills, elements of an effective presentation, and preparation techniques, you will reap the benefits of:

• Increased personal confidence
• Increased opportunity to specifically target a message to connect with a particular group
• New techniques to motivate an audience to act
• Increased employee performance, donations, revenues, or support
• Improved customer and employee relationships

Social Media Communication

No business can survive without a social media component. Learning to market and promote yourself on-line is no longer a luxury, it’s a necessity. This program includes analysis of the field, identification of the appropriate tools to use, strategy and tactics for maximizing the use of different media and will benefit you by helping you to:

• Connect with a more mobile audience
• Increase business development and revenue opportunities
• Establish yourself as an expert and voice of authority
• Increase your visibility and market awareness
• Reach your audiences where they are, rather than making them come to find you

Corporate Communication

Cross Cultural Communication

Does one message fit all? Not hardly. Different words can mean different things depending on a person’s culture, even when people seem to speak the same language. This program includes a definition of terms, methodologies, cultural norms, stereotypes, and traditions of cross-cultural communication to increase understanding, sensitivity, and opportunities for globalization. Also included is an understanding of demographic analysis in order to assess the best messages and tactics to use. The benefits of this program are:

• Improved team chemistry
• Better customer relations
• More focused messaging for marketing and outreach
• Better employee productivity

Diversity Training

Ethnic diversity in America, age gaps in the workforce, more working mothers than ever before…they are all evidence that the complexion of traditional office environments and the consumers of all goods and services are changing. Are you prepared for how America’s diversity will affect your environment? This program includes awareness and sensitivity training, cultural competency, diversity/business correlation for increased sales and market development, as well as interactive exercises, and video clips. The benefits of this training will allow you to:

• Prevent lawsuits
• Diversify your workforce
• Increase staff morale and retention
• Improve creativity and productivity
• Improve customer relations
• Improve image and reputation internally and externally

Customized Communication

Looking for something customized? Our clients often come back to us for more! Here are some of the services that we have provided for them:

• Panel Presentation Preparation
• Online Training Development
• Teleprompter Practice
• Interview Preparation
• Call Center Customer Service Communication

If you have a custom communications-related need, let us know! We’re happy to design something just for you.