Lothery & Associates

media training Media Training

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Media Training

When you find yourself in front of a microphone, it’s too late.

Now is the time to prepare so you’ll be ready when your reputation is on the line.

While today’s media takes many shapes – from traditional broadcast and print outlets to digital media and blogs – the outcome of coverage is always the same: it tips the scales of the public’s trust in you and your organization.

Whether it weighs in your favor is determined by your message, your presence, your body language, and your believability – all of which you can conquer through media training from Lothery & Associates LLC.

What to expect

Our interactive media training workshops combine expert instruction with on-camera exercises and analysis. Together, we’ll develop your strengths and replace obstacles to success with effective strategies and techniques.

Your session will include:

  • Preparation techniques
    Be ready to take charge of the interview and eliminate surprises.
  • Delivery skills
    Refine your presentation style to ensure your message gets through.
  • Body language analysis
    Master the art of non-verbal communication to reinforce your credibility.
  • Video dos and don’ts
    See the factors that make or break an interview in action.
  • Practice interviews
    Get hands-on experience in handling real-life media scenarios.
  • Social media tactics
    Learn how to use social media to support your interview.
  • Crisis communication strategies
    Know how to keep your cool when your reputation is under fire.

Nearly 60% of consumers report that a company’s willingness to “communicate frequently and honestly” is a top factor in determining their level of trust in the organization.

Results

After completing your session, you’ll be armed with the arsenal of skills you need to shape public opinion and sway critical decision-makers:

  • Develop strong media relationships.
    Establish yourself as a go-to source for reporters and industry analysts.
  • Handle every interview with confidence.
    Tailor your message to the medium: TV, radio, print or digital.
  • Overcome anxiety.
    Deliver your message with clarity and conviction and get the headline you want.
  • Address sensitive issues.
    Expertly field difficult questions and bridge to positive answers.
  • Maintain control of the interview.
    Understand the reporter’s agenda and steer clear of their traps.
  • Connect with audiences.
    Build trust in yourself and your organization that translates into dollars.

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