Lothery & Associates

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Right now there is a conversation buzzing around your brand. The only question is: are you a part of it?

In today’s hyper-connected world, your reputation can be made or destroyed in mere minutes. A single tweet or Facebook post can quickly reverberate from one network of influence to another and beyond.

If you’re not an active participant in the social sphere, you’ll simply be a helpless bystander as others control the dialog around your brand.

To compete, you must be in the trenches every day, engaging in conversation, responding to your critics, and rewarding your advocates.

For many, this world of two-way communication between brands and followers is uncharted territory. That’s why Lothery & Associates LLC is here to help you navigate these new challenges with our social media communication training programs.

What to expect

Our interactive training workshop will give you the strategic insight and practical tactics you need to spearhead your organization’s social media outreach efforts.

Your session will include:

  • Analysis of the field
    Identify the best social media channels for your audience and objectives.
  • Introduction to management tools
    Discover helpful tools that will streamline your processes and maximize your ROI.
  • Adapting your approach to the medium
    Understand the nuances that govern each community and use them to your best advantage.
  • Message management strategies
    Maintain consistency of communication across traditional and social media platforms.
  • Social media integration
    Learn how to use social media to get more from all your communication efforts, from presentations to media appearances.
  • Community building tactics
    Sharpen your social engagement skills to develop a loyal following around your brand.
  • Crisis management techniques
    Be prepared to transform issues into opportunities to showcase your strengths.

Social networks and blogs reach nearly 80% of active U.S. Internet users and represent the majority of Americans’ time online.


After completing your session, you’ll be ready to dominate the social sphere, knowing how to maximize opportunities to increase your visibility to new audiences while avoiding dangerous pitfalls that could damage your reputation.

  • Master the art of engagement.
    Position yourself as a respected voice of authority and keep your brand on top.
  • Connect with younger audiences.
    Reach young, mobile stakeholders in the spaces where they live online.
  • Lead the conversation.
    Activate influential fans to spread your message and serve as ambassadors for your brand.
  • Minimize the impact of detractors.
    Know when and how to publicly respond to your critics and prevent crises before they begin.
  • Define best practices.
    Establish effective policies governing the use of social media throughout your organization.
  • Build community around your brand.
    Nurture your relationships and profiles to become the hub of an active and engaged community.


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