Lothery & Associates

Consistency of message: It is the phrase that media training and other communication experts have preached, pushed, and presented for years. It’s the cornerstone of every campaign, political, marketing or otherwise. So why is it that the four candidates vying for the Republican nomination can’t seem to master that one? You have four multi-millionaires, with several higher degrees to boast, changing messages with every campaign stop.

If you paid attention to each candidate’s closing speech last night, Ron Paul excepted, you heard more than 20 minutes of rambling, hitting every issue from the economy and gas prices to religion and family values. All are great. All are important. But all in a campaign speech, dilutes the message.