Lothery & Associates

Tag Archives: communication

Why Spokespeople Fail in Crisis: Not Enough SPICE!

In light of the Paula Deen crisis than continues to evolve, I thought it would be a good time to reflect on what makes spokespeople fail in a crisis. I think we’ve covered the three Ps of a crisis a …

There’s No “I” in Leader

While the San Antonio Spurs and their fans lick their wounds today, over the devastating unnecessary loss last night to the Miami Heat, let’s turn our attention to LeBron James and his language in the post-game interview. Every athlete and …

Nate Bell’s Poor Timing, Ortiz’s Interesting Timing

Listen up, red, blue and tea party hat wearers. Take them off and put them in the corner. We’re talking about communication mistakes, not politics. I debated whether to write a blog post following what Arkansas state representative, Nate Bell …

Election Day: Will Civility Emerge?

On election day, I’m taking a moment away from my traditional commentary and analysis of speakers and public communicators, and instead talking about people you may never meet, but certainly know someone just like them. Whether your party hat is …

Storm Survival Tips: Social Media Saves the Day!

Still waiting for a reason to get on the social media bandwagon? How about the latest storm that crippled the Washington, DC metropolitan area this past weekend?

More than a million people lost power and hundreds of businesses, schools, and government agencies had to shutdown for the first business day afterwards. Rest assured, a week from now, there will be studies about revenue in the retail business and the winners and losers in the storm. Without question, those who utilize social media to stay connected and let you know they’re still out there, will emerge on top. Moments of crisis are the optimimum times to build or strengthen relationships, and demonstrate how you are the reliable choice.

In every media training or presentation training workshop that we do, we always incorporate the most relevant tips with regards to using social media to support your efforts. Today is no different.

Social Media & Media Training

Facebook, Twitter, Flickr, Blogspot, Friendster, LinkedIn, the list of social media sites seems to be multiplying at a rate that would make the proverbial rabbit jealous! Which one do you use and when do you use them to improve your business? I don’t think I can answer that question in this one blog entry, but I can give some tips on what to use before, during and after your next public speaking event.

The biggest thing to remember is that you have to use the social media outlet that is the most appropriate to what you are saying, to whom you are saying it, and the goal you are trying to accomplish. Let’s look at the three basic functions: preview, support, and clean up/emphasis.

Communication Skills: Make it Personal!

When was the last time you sat at dinner, in a movie, at an event, and the person joining you spent more time looking at their phone than looking at you while speaking? Sure they may have held up their end of the conversation to some extent, but how much of their energy did you really pick up? Did you get a lot of yeahs and uh-huhs? Or maybe you just got finished making a really interesting or important point, and they blurted out something completely irrelevant that they just read hot off the Twitter or Facebook-press?

If your answer is that this happens all of the time, or maybe you’re one of the offending communicators, think about these points before you pull out the phone while you’re on your next personal or professional outing.

Less is More: Non-verbal Communication

So as I’m sitting and catching up on Facebook posts from friends, I saw a comment about how horrified an HR director was when a candidate showed up for an interview and thought that lotioning her feet while waiting to be called back was a good idea. Say it with me…taking care of personal hygiene while waiting for an interview is a really bad idea!

The King’s Speech and Other Notable Moments

How could I resist an opportunity to blog about last night’s Oscars, when the big winner was a movie about a stammering monarch who worked on his weakness to become a popular leader. We’ll leave the true history about King George VI’s politics aside, and focus on his triumphant ability to overcome his impediment.

Take a moment to visit the Washington Post online, the Value Added Column by Tom Heath. He adds more about communication in business and Hollywood, while profiling Lothery & Associates, LLC: http://www.washingtonpost.com/wp-dyn/content/article/2011/02/27/AR2011022702932.html You’ll find some additional tips for you there, as well!

Meteorologists: The Model Crisis Communicators

There’s a lesson to be learned about communicating in a crisis, from the meteorologists who have been working hard all week. They communicate early, and often! Lack of information brings panic and confusion. Consistent flow of information establishes trust, minimizes the effects of rumors, and allows a direct connection between you and your customers, employees, and other stakeholders.


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