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Monday, July 2nd, 2012
Still waiting for a reason to get on the social media bandwagon? How about the latest storm that crippled the Washington, DC metropolitan area this past weekend?
More than a million people lost power and hundreds of businesses, schools, and government agencies had to shutdown for the first business day afterwards. Rest assured, a week from now, there will be studies about revenue in the retail business and the winners and losers in the storm. Without question, those who utilize social media to stay connected and let you know they’re still out there, will emerge on top. Moments of crisis are the optimimum times to build or strengthen relationships, and demonstrate how you are the reliable choice.