Lothery & Associates

Tag Archives: twitter

Nate Bell’s Poor Timing, Ortiz’s Interesting Timing

Listen up, red, blue and tea party hat wearers. Take them off and put them in the corner. We’re talking about communication mistakes, not politics. I debated whether to write a blog post following what Arkansas state representative, Nate Bell …

Convention Communication: The Dems’ Turn

What do you remember? Arms. Not weapons. The strong ones on Michelle Obama! We’ll get to whether that’s a good thing or a bad thing in a moment. But first, the standard reminder about checking your party hat at the …

Storm Survival Tips: Social Media Saves the Day!

Still waiting for a reason to get on the social media bandwagon? How about the latest storm that crippled the Washington, DC metropolitan area this past weekend?

More than a million people lost power and hundreds of businesses, schools, and government agencies had to shutdown for the first business day afterwards. Rest assured, a week from now, there will be studies about revenue in the retail business and the winners and losers in the storm. Without question, those who utilize social media to stay connected and let you know they’re still out there, will emerge on top. Moments of crisis are the optimimum times to build or strengthen relationships, and demonstrate how you are the reliable choice.

In every media training or presentation training workshop that we do, we always incorporate the most relevant tips with regards to using social media to support your efforts. Today is no different.

Social Media & Media Training

Facebook, Twitter, Flickr, Blogspot, Friendster, LinkedIn, the list of social media sites seems to be multiplying at a rate that would make the proverbial rabbit jealous! Which one do you use and when do you use them to improve your business? I don’t think I can answer that question in this one blog entry, but I can give some tips on what to use before, during and after your next public speaking event.

The biggest thing to remember is that you have to use the social media outlet that is the most appropriate to what you are saying, to whom you are saying it, and the goal you are trying to accomplish. Let’s look at the three basic functions: preview, support, and clean up/emphasis.

Winning Webinars

Planes, trains and automobiles, we’re all getting tired of traveling for every meeting and workshop, so webinars and teleconferences are becoming more common. I, myself lead a webinar this afternoon for the Association of Women in Communications on media interview preparation. We focused specifically, on ambush, walk and talk, and impromptu interviews. You know the kind of interviews where someone stops you on the street, or throws a camera in your face just after you walk off stage from making a speech, or leave a hearing room when testifying in front of lawmakers. Whatever the scenario, if you’re a newsmaker, there’s no such thing as an ambush or impromptu interview. Be ready at all times.

Communication Skills: Make it Personal!

When was the last time you sat at dinner, in a movie, at an event, and the person joining you spent more time looking at their phone than looking at you while speaking? Sure they may have held up their end of the conversation to some extent, but how much of their energy did you really pick up? Did you get a lot of yeahs and uh-huhs? Or maybe you just got finished making a really interesting or important point, and they blurted out something completely irrelevant that they just read hot off the Twitter or Facebook-press?

If your answer is that this happens all of the time, or maybe you’re one of the offending communicators, think about these points before you pull out the phone while you’re on your next personal or professional outing.

 

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